2. values and beliefs.

40%

would increase their contributions if they knew their pension was investing in funds that aligned with their values and beliefs, despite current cost of living challenges.

This increases to 48% for younger workers (18–34), a cohort typically less engaged with their pensions

21%

have chosen pension investments based on their values and beliefs (including environmental, social or religious)

values and beliefs.

In recent years there has been a significant expansion of Environmental, Social, Governance (ESG) investing, with people wanting to align their pension investments with their values and beliefs. Simply by knowing that pensions can be used to make a difference can be a powerful way to switch employees on to better engage with their long-term savings.