1. spotting a scam & its financial loss.

72% of adults are confident in their ability to identify a financial scam.

Yet 12% have admitted to losing money to a financial scam in the last year.

This could potentially equate to 6.2m adults across the UK*

The average amount of those who had lost money to a financial scam was over £1k**.

*12% (11.6448326055313%) of people lost money to a scam multiplied by the UK adult population of 53,646,829 (ONS 2022 18+ mid year estimate) = 6,247,083 adults across the UK (rounded to 6.2 million). **The research found that the mean figure of UK adults who lost money to a scam was £1111.21 which has been rounded to over £1k.